Back Bay Research Group is a boutique market research firm with a focus in niche/fragmented industries.
Through unique data analysis and research, BBRG develops a 360° industry view, highlighting high-level trends. Our industry reports are structured to provide key insights into the market in order to help clients make informed strategic decisions. BBRG is also a provider of specialized research, focusing on requested industries, channels, geographies, etc.
MARKET RESEARCH
BBRG data is collected by an experienced research team from respondents at a variety of levels.
MARKET ANALYSIS
Analysis is a key function of our work. BBRG reports include analysis of growth, consumer behavior, and other industry trends.
PRODUCT INTELLIGENCE
BBRG research reveals trends in industry innovation and product consumption, providing insights on product outlook.
COMPETITIVE INTELLIGENCE
Reports offer analysis of the overall competitive landscape, including how providers are able to differentiate themselves.
Back Bay Research Group 