Back Bay Research Group is a boutique market research firm with a focus in niche/fragmented industries.
Through unique data analysis and research, BBRG develops a 360° industry view, highlighting high-level trends. Our industry reports are structured to provide key insights into the market in order to help clients make informed strategic decisions. BBRG is also a provider of specialized research, focusing on requested industries, channels, geographies, etc.
BBRG data is collected by an experienced research team from respondents at a variety of levels.
Analysis is a key function of our work. BBRG reports include analysis of growth, consumer behavior, and other industry trends.
BBRG research reveals trends in industry innovation and product consumption, providing insights on product outlook.
Reports offer analysis of the overall competitive landscape, including how providers are able to differentiate themselves.